What do you reckon young designers need to know about design and the business?
 


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by UNSW Press (Sydney)

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What do you reckon young designers need to know about design and the business?

UNSW Press (Sydney) is pleased to announce its intention to release a second edition of The Design Manual, in 2008. David Whitbread's popular graphic design textbook and professional reference was released in 2001 and is now into its fourth reprint.

You might remember the first edition from when you did your course or maybe it's sitting on your reference shelf. David invites you to have another flick through it and email him with your suggestions for content ideas or topics you'd like to see covered in greater detail in the next edition of The Design Manual. [email: dwdesign@homemail.com.au ]

In preparing his revision plan, David has already incorporated comments and requests from students and professionals and identified a number of areas for extension. These include more information on audience profiling; the political and cultural role of design; accessibility; the design process; approaches to creativity and innovation; experience design; file management and presentation techniques. He will also extend the discussion of design for screen-based media including kiosks, handheld screens, intranets and content management systems; exhibition design; advertising; colour and colour systems; variable data printing; and commissioning collaborators. Of course, there'll be new and updated checklists and revised 'read more' lists.

The Design Manual has become a recommended text in numerous Australian graphic design courses and is often found on the professional reference shelves of designers, printers, editors and publishers. It won an Australian Award for Excellence in Educational Publishing in 2002 in the category of 'Best Teacher Reference in Vocational, Technical and Further Education'.

David is a member of AGDA's ACT Chapter and was previously head of graphic design at the University of Canberra. He is currently the Corporate Communications Manager at an Australian Government department in Canberra - and is looking forward to catching up with you at the awards!

Communication Arts magazine (USA) in its July 2003 review said: 'This manual will help anyone - student, designer, client or printer - produce visually-engaging solutions that work both aesthetically and as good business. Author David Whitbread· shows readers in a straightforward, easily readable text, how to analyze, organize and execute their designs, from sketching to publishing, whether it's for print or the screen·you'll find yourself getting lost in all the details of production, most of which will be familiar territory to experienced designers, but which, in Whitbread's writing, still sound fascinating.'

So please give your suggestions to help make the second edition even more helpful and fascinating. email: dwdesign@homemail.com.au


Feedback by Liam  Tuesday, 10 October 2006
"Congratulations David. All the best with the second edition!"
 


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