The Sixth AGDA National Awards - Judges Choice and Special Recognitions
Internationally acclaimed Melbourne design firm, 3 Deep Design, won a bronze medal for its first major publication, Bird, at the 2002 Sydney based Australian Writers & Art Directors Association (AWA[R]D)annual awards.
3 Deep Design Director, Brett Phillips, enthused, "It is a great sense of achievement, after two years of incredibly hard work undertaken by all at 3 Deep. Its great for a publication like Bird to gain national recognition at AWA[R]D."
"The book has left such a strong impression - it is a compilation of whimsical sketches, notes and thoughts inspired by observations at the Melbourne Fashion Festival. Birds, fashion and the female form
are observed in a book, which transcends the norm in publishing - the complexity and attention to detail in the manufacture are of a level rarely seen."
"Our philosophy has always been to maintain a level of intelligence and elegance in the work we do. Whether it's translated through a large branding project or a publication, our work is subject to ongoing questioning and refinement," Brett explained.
With the addition of AWA[R]D, Bird has now won six national and international awards, since its release earlier this year, including scooping
3 Deep Design is also thrilled to report that renowned fashion boutiques Colette (Paris) and Language (New York) have both requested to stock Bird.
"It is really only the beginning," Brett concluded.