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More than a Pack!
While the first touch point for the consumer may be the packaged product itself, the actual process of getting a pack on shelf is more complex than is often realised. From product development to research and validation; range rationalisation to design, the path is a high risk undertaking. Through 2 case studies from the Goodman Fielder portfolio of brands, this session endeavours to explain the process and measure the results. Designing for the consumer landscape is more than the pack, it is about creating space for the brand and managing an experience.
Chris Travers
- Design Director, Retail, Chris Perks Design (Sydney)
Chris joined CPd in 1997, following 10 years experience as a Senior Designer for leading design firms in London (Michael Peters Group, Design in Action) and Australia (LKS). Chris has been involved in the design and implementation of brand identities for Anchor, Beringer Blass, Boots, Butterfields (King Island Dairy, South Cape), Coca-Cola, Del Monte, Ferrero, Goodman Fielder (Bluebird Foods (NZ), Country Cup, Edmonds (NZ), GF International, Kenwood, Meadow Lea, Molenberg, Uncle Tobys, White Wings), Heinz, Mars, National Foods, Nestle, Reckitt & Colman, Smith Kline Beecham, Smith?s Snackfoods, Southcorp Wines, Tyrrell's Wines, United Distillers and Wattyl (Pascol, Wattyl) amongst others.
Chris is a member of the Design Management Institute (USA) and a member of AGDA.
TUESDAY 2 JULY 2002
THE C.U.B.MALTHOUSE THEATRE 113 STURT STREET,SOUTHBANK
6.30pm for 7.00pm start
AGDA & IAA Members $27.50
Non-Members $55.00
Student $22
(GST incl.)
Seminar sponsored by Eastern Studios
FULL DETAILS OF ALL 2001 SEMINARS ON THE AGDA WEBSITE: http://www.agda.asn.au
PRE-BOOKING ESSENTIAL BY FAXING OR MAILING THE DOWNLOADABLE PDF FORM ABOVE
WITH YOUR PAYMENT DETAILS OR RING THE AGDA OFFICE ON 9685 7533.
(TICKETS COLLECTED AT THE DOOR)
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