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Never before has the consumer been faced with so much choice. Want to buy a $20 bottle of Australian red wine? You literally have thousands of brands to choose from. So why do some of these brands catch on and find a passionate audience, whilst others languish on the shelves? Because they engage the consumer. They speak to them and invite their interest. They treat them with respect, and receive it back in return. A compelling idea has always been the shortest route from product benefit to consumer acceptance and beyond. It is also the most cost effective.
The Australian Graphic Design Association and Business SA unite for this inaugural event. Matthew Remphrey, Director of Parallax Design will repeat his sold out Marketing Week 06 address discussing "Ideas and business strategy." Chris Crago, Manager of Marketing at Business SA will then discuss the role and value of creativity in business.
Monday 18 June 2007
6pm for 6:30pm start
Business SA, Enterprise House,
136 Greenhill Rd, Unley.
$25 AGDA and Business SA members
$45 Non members
$10 Student members
$20 Student non members
Payment to be made on the night with receipt issued.
RSVP
Wednesday 13 June
Marie Cunningham
sa@agda.com.au
Mobile 0439 806 791
AGDA Premium Sponsor
Digi We Doo
Mark Minahan, 08 8351 9300
AGDA Event Sponsor
Dalton Paper
Invite Stock: Revive Laser 300gsm
Marie Spagnoletti, 08 8243 9377
Illustration Sponsor
Fontaine Anderson, 0419 818 434
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