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2007
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What can multi-media do for brands and business? As we see the worldwide web continually expand before us, how can we best utilise it for our clients' profits?
This talk looks at the brand entertainment industry [^] delivering entertainment for savvy consumers in an interactive way. And online strategy - how does Australian creativity compare internationally, and what opportunities exist beyond advertising online?
Speakers
Georgie Summerhayes, CEO, Brand New Alliance
Cliff Rosenberg, Managing Director, Clear Light Digital
"In a world of infinite choice, context, not content is king (Paul Anderson)."
Georgie Summerhayes
Brand New Alliance addresses the increasing fragmentation of the media and communications sectors. As consumers are empowered by technological developments, communication and information must become entertainment that the public chooses to engage with; it must become Brand Entertainment.
Brand New Alliance creates and manages entertainment properties for brands through strategy and ideas development, negotiation and implementation. As a company, it has the tools and processes to help brands create new properties, as well as measure their effectiveness.
To address this market, Georgie Summerhayes has just returned to Australia after 20 years in the UK to form Brand New Alliance. She spent her first 15 years in the entertainment business as commercial director for various record companies, joining Simon Fuller at 19 to help develop entertainment properties such as the S Club 7 and Pop Idol franchises. Georgie was then lured to join Omnicom to found their brand entertainment offering, starting Stream in 2001. She left Stream, now Europe's leading brand entertainment specialist, to come back to her home and join the STW network of companies to start Brand New Alliance.
"The media industry is going through a time of monumental change - a time in which audiences and ad dollars are shifting online and also a time in which the end customer has an ever increasing say in content creation and creativity"
Cliff Rosenberg
Clear Light Digital is a leading digital strategy agency founded in Australia in March 2005 by Jamie Silver, Emily Fulton and Lori Silver. The team brings together a wealth of unique experience garnered at some of Australia's leading online businesses and agencies, including LookSmart, SEEK, RealEstate.com.au, Optimedia, Sensis, Endemol and Southern Star.
Clear Light Digital is dedicated to delivering expert advice encompassing digital strategy development, search marketing strategies, optimisation services and innovative advertising sales, technologies and operations. Our goal is to build long-term cooperative relationships with clients based on unmatched service, expertise, transparency, education and passion.
Cliff Rosenberg joined Clear Light Digital in July 06 as Managing Director. Clear Light Digital is a digital marketing agency specialising in interactive solutions. Prior to this, Cliff was the Managing Director of Yahoo! Australia & NZ from March 2003. As MD, his focus was on ensuring that the 5+ million Australians who visit Yahoo! every month find superior products and services, demonstrating the company's commitment to innovation, fun and trustworthiness. In 2006, Cliff was elected as the inaugural Chairman of the Interactive Advertising Bureau (IAB). Cliff was also a judge of the Mobile Marketing Awards in 2005 and chaired these awards in 2006.
Monday 2 April, 2007
Australian Museum
cnr College & Williams Streets
East Sydney (entrance William Street)
5.45pm for 6.00pm start, with drinks to follow
AGDA student members $10
Student non members $20
AGDA members $25
Non members $40
All prices include GST
RSVP
Robyn
Telephone 02 9955 3955
Facsimile 02 9955 0566
Email secretariat@agda.com.au
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