Dates 28 June - 29 July 2005 Tues - Fri 12 - 6pm FREE

Press tara.dcruz-noble@uts.edu.au 02 9514 1652

UTS Gallery is pleased to present Armin Hofmann - Posters from the 3 Deep Design Collection, Melbourne.

Born in 1920, Armin Hofmann was a pivotal?gure in mid twentieth century graphic design and his work was to exert a significant influence on design internationally. As a designer, teacher and author, Hofmann has devoted his professional life to bringing an artistic integrity to graphic design.

"As a human being he is simple and unassuming. As a teacher, he has few equals. As a practioner, he ranks among the best." Paul Rand, Armin Hofmann - His Work, Quest and Philosophy. 1989, Birkhauser, Verlag, Basel.

Hofmann began teaching his typographic principles at the Basel School of Design in 1947 where he pioneered the school's contribution to the development of the Swiss international Style. Hofmann's posters, publications, lettering, symbols, architectural graphics, stage and exhibition design all express his distinctive graphic language and formal purity. Hofmann's accentuation of contrasts between various design elements formed the basis of this universal language; the use of abstract forms communicate ideas directly to the eye.

In 1981 the Museum of Modern Art, New York staged an exhibition of Hofmann's street posters. This is a rare opportunity to see this beautiful collection of 23 posters in Australia. To accompany the exhibition a catalogue has been produced by 3 Deep Design.

www.3deep.com.au