Millionaire entrepreneur Justin Herald will tell his inspiring story at the Last Thursday Club on October 30.

At age 25, after being told he had an "attitude problem," he loaned $50 from his brother and printed some t-shirts with the slogan, "In the end it's all a matter of attitude." After cleverly generating his own demand, and licensing the brand to a number of other products, it took him just six years to build Attitude into a $15m enterprise. His book, "Would You Like Attitude with That?" has become one of Australia's best-selling business/motivational books. When not running his business the 33-year-old is in hot demand as a professional speaker across Australia.

In his characteristic down-to-earth style, he'll tell Last Thursday Club visitors how he did it, and how they can think laterally to promote their business and make the most of brand awareness.

What's the Last Thursday Club?
The Last Thursday Club is an exuberant monthly networking group where Sydney's creatives and their clients network, learn, and are inspired by guest speakers and case studies. The format's lively, the host entertaining, and the crowd enthusiastic!

When: 6 pm, Thursday, October 30. (Speakers begin at 7pm)

Who: Creatives of all types, including writers, graphic designers, copywriters, web designers, film/TV, marketers, as well as the clients of these professions.

Where: The Paddington Green Hotel, 184 Oxford St, Paddington (cnr Brodie St), Sydney

How much? $20