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by Martine Zajacek
So, how does a designer, working for ten years with five fonts
(Helvetica, Futura, Garamond, Bodoni and Century), two colours (black
and 032) and one design style (horizontal rules) become at Pentagram
Partner?
At 33, after ten years experience, self confessed design-mimic Michael
Bierut joined Pentagram, one of the world's most famous design
companies.
Michael articulated every designer's age -old quest to conquer
self-doubt and discover one's design 'voice'. It was comforting to know
that even Pentagram Partners have periods of self-doubt like the rest of
us!
A firm believer in the benefits of collaboration and lucky breaks (two a
year if you are lucky), Michael talked and talked and talked, as
promised, about design and stuff.
What we experienced was not a designer's presentation of this job and
that logo, though we did get to see some of Michael's work, but rather
an overview of Michael's life as a designer and how he got to where he
is today.
His pet hate? Bad writing.
What he loves? Simple, memorable and intelligent pieces.
What became obvious was that what we are all striving to achieve,
regardless of who we are, is better communication, and that if you have
got the idea right, you don't need the fancy gift wrapping.
Michael's collaboration with Mohawk Paper over the past seven years has
allowed him to address issues of interest to designers. This led to a
series of books on design, "Rethinking Design", with issue four
currently in production. Issue three, with a focus on The Book, was
available on the night as a sample.
Thanks must go to Raleigh Paper and Mohawk Paper Mills for sponsoring
Michael and his design tour of Australia. Without the support and
sponsorship of companies like these, we would not have the opportunity
to see international designers such as Michael Bierut.
So, thanks, guys for a fabulous evening with Michael.
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