Relax, recharge and renew for three sun-drenched days at the newly refurbished Holiday Inn on the Gold Coast, venue of the AGDA National Conference, the premier boutique event on the national design calendar.

AGDA is proud to announce that highly awarded, intrepid Italian designer Leonardo Sonnoli will lead this year's speaker program together with AGDA Awards Pinnacle winner New Zealand's Alt Group director Dean Poole, and acclaimed East meets West furniture designer Khai Liew.

Be informed, inspired and invigorated!

Theme

This year's theme Experience goes beyond the usual realms of experiential branding and design.

Experience helps define our history and our roots.
To look back to the future.
To develop beliefs, disciplines, languages and rules.
To move forward, progress, innovate.

"The subtle rules that in effect tie both the designer's hands behind his back. As always it is the struggle to wriggle and eventually break free that the audience enjoys."
- George Hardie on Leonardo Sonnoli's work

Background

The AGDA National Conference originated in Queensland in 1993 attracting a high calibre of national and international presenters, as well as company and studio directors, practitioners, marketers, business and professional associates from across the design, communications, technology and allied industries.

Previous conference speakers have included Ken Cato, Alison Hulett, Gordon Andrews, Gary Emery, Ken Done, Ros and John Moriarty, Vince Frost, Alexander Isley, Lynn Tidckett, Rick Valicenti, Wally Olins, Wolfgang Weingart, Paul Davis.

"A fantastic conference and a stimulating joy to be REMINDED of many of the sound and inspiring elements that were my design influences when I began my professional journey years ago," said Helen Dean of the 2005 AGDA Conference. "Refreshing and reassuring to hear the word LANDSCAPE used as a design influence by each of the design speakers in this age of technology. CONGRATULATIONS TEAM YOU DID A FANTASTIC JOB!"

Not only did Helen and her fellow attendees enjoy the inspirational landscape of speakers and sponsors, but also the stimulating relationships and friendships fostered and renewed during those 3 days, and more.

Program Highlights

The AGDA National Conference 2007 promises to exceed previous expectations, featuring an impressive line-up of speakers with a wealth of experience and practice extending beyond our shores - a unique package that will refresh and renew, embrace and extend, ignite and inspire!

Keynote presentations, case studies, masterclass and panel sessions by lead practitioners will provide insights, processes and techniques on:

• The Legacy of Experience
• Sustaining a Successful Practice
• Brand Global, Act Local
• Creating Culture and Identity

All of which will increase every professional's cache of business tools, creative thinking and inspirational strategies to live, work and contribute better.

Schedule

Two-Day Delegates arriving on Thursday 23 August for an evening Welcome Reception hosted by AGDA Queensland; the full Conference package consisting of Welcome Reception, Two-Day Conference on 24th and 25th, including morning and afternoon tea and lunch on both days, plus the very special Conference Dinner event.

One-Day Delegates can select to attend either Friday or Saturday, with the additional option of joining friends and peers at the exhilarating Friday (Mystery) Conference Dinner at a secret location.

Partners and guests of delegates are also invited to subscribe and join in the Conference Dinner celebrations.

The Conference will conclude Saturday evening around 5.00pm leaving Sunday available for an extended stay.

Conference Program Summary

Thursday 23 August 2007

5.00 - 7.00pm	Registration	Conference Registration Desk Holiday Inn
7.00 - 8.30pm	Informal drinks	Holiday Inn Surfers Paradise

Friday 24 August 2007

8.00am	Registration	Conference Registration Desk Holiday Inn
9.00am	Conference welcome	AGDA President
9.15am	Keynote presentation	Up Against the Wall - Leonardo Sonnoli ift of Typography
10.30am	Morning tea	AGDA National Conference Showcase Venue
11.00am	Case study	Old School New Tools
11.45am	Case study	Home is Where the Heart Is
12.30pm	Lunch	Sirocco Restaurant Holiday Inn
2.00pm	Business Tools A	How Green is My Valley
2.35pm	Business Tools B	Back to the Future
3.10pm	Afternoon tea	AGDA National Conference Showcase Area
3.40pm	Plenary	Brand Global Act Local
4.25-5.00pm	Panel Session	The Experience of Briefs Budgets and Boardrooms
6.30-11.00pm	Conference Mystery Dinner	Depart from Holiday Inn

Saturday 25 August 2007

8.00am	Registration	Conference Registration Desk Holiday Inn
9.00am	Conference welcome	AGDA Conference Chair
9.15am	Keynote presentation	Design By Not Knowing - Dean Poole
10.30am	Morning tea	AGDA National Conference Showcase Venue
11.00am	Case study	Creativity InFront and InMotion
11.45am	Case study	Crossing the Cultural Divide
12.30pm	Lunch	Sirocco Restaurant Holiday Inn
2.00pm	Business Tools A	Big Picture Fine Print
2.35pm	Business Tools B	Design is Everybody's Business
3.10pm	Afternoon Tea	AGDA National Conference Showcase Venue
3.40pm	Plenary	Passion + Practice = Power
4.25-5.00pm	Panel Session	The Legacy of Experience

Further details on each session will be updated on the AGDA website.

Watch this space for further details and registration kits

• AGDA Conference 07 Info.pdf [93 KB]

• AGDA Conference Registration 07.pdf [45 KB]

Experience. AGDA National Conference 2007. Looking Back and Moving Forward
Thursday 23 to Saturday 25 August, 2007
Holliday Inn Surfers Paradise
22 View Street Surfers Paradise Gold Coast
Queensland Australia