It's hard to be an "effective designer" if your studio is bankrupt.
This session of the AGDA National Conference will examine the major trade-offs that design business owners struggle with when determining what 'success' means for themselves.
"Analysis will be shown which proves the notion, that great design is incompatible with good profits, is simply rubbish," says Andrew Lam Po-Tang.
Andrew is an independent strategy consultant with a strong and active interest in design. He is a member of AGDA, where he served as General Manager and is currently Website Editor. Previously, Andrew was a strategy consultant with The Boston Consulting Group in Australia and the UK, with experience in a broad range of industries and management issues.
Prior to receiving an MBA from Insead, France, in 1993, his graphic design experience included founding a design consultancy, Lam-Po-Tang & Co, and working as a graphic designer with Cato Design Inc. He has written and presented extensively on matters related to design management and professional practice.
Andrew's passion is the nexus of design and business, and seeing designers succeed commercially.
In this conference session, a holistic model of 'success' will be proposed for discussion, drawing upon the most recent AGDA industry study, business literature and selected examples.
If business+design success is on your horizon, this is a session not to be missed!
Andrew Lam Po-Tang's plenary session Defining a 'Successful' Design Business is scheduled on Saturday 20th August of the AGDA National Conference 2005.
Check the 2-day program:
Conference registration form:
Accommodation booking form:
Email: conference05@agda.com.au
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