|
by Icograda
Icograda eNews 08/02
24 February 2002
__________________________________________
International Council of Graphic Design Associations
Conseil International des Associations de Design Graphique
----------------------
Official Sponsor: Sappi Fine Paper
W: http://www.sappi.com
W: http://www.ideaexchange.sappi.com
__________________________________________
To get full information on Icograda, latest news and additional material, please visit Icograda website at http://www.icograda.org
__________________________________________
I N T H I S I S S U E:
H E A D L I N E S T O R Y :
Register Online for Brno 2002
G A L E R I A :
FunctionFox.com, by Peigi McGillivray, GDC, Canada
F E A T U R E :
Alienating Intellectual Property Rights, by Siu King Chung
O P I N I O N :
Does your Association/Guild offer Certification?
Is your Art director a Designer?
P U B L I S H E R S' C O R N E R:
25% off the regular subscription price to Applied Arts; Print LIV:V
A G E N D A :
Worldwide Listing of Design Events
I C O G R A D A R E M I N D E R :
Icograda Events + Events Endorsed by Icograda
__________________________________________
H E A D L I N E S T O R Y :
Register Online for Brno 2002
W: http://www.brno2002.cz
Online registration is now available for the following Icograda events in Brno (Czech Republic) 2002:
'Identity/Integrity' Conference: 18 and 19 June
'East Meets West' Student Workshop: 20 to 24 June
Register early at http://www.brno2002.cz to take advantage of discounted fees and special group rates. A limited number of seats will be available at group rates on a first-come, first-served basis. Czech Airlines (CSA), the official carrier for the Icograda 'Identity/Integrity' Conference, offers each delegate a 25% discount on CSA flights to attend Icograda events in Brno in June 2002.
For more information about events in Brno, visit http://www.brno2002.cz or e-mail brno2002@icograda.org
Read this Story at http://www.icograda.org in the News Area
__________________________________________
N E W I N G A L E R I A
FunctionFox.com
by Peigi McGillivray, GDC, Canada
FunctionFox used this series of ads to introduce their web-based, time tracking system to its target audience of small graphic design firms. Because the ads appeared in a trade magazine, a strong creative approach was required. Headline and copy focused on the pervasive problem of late and incomplete timesheets.
Have a look at Galeria: http://www.icograda.org
_______________________________________
N E W I N F E A T U R E
Alienating Intellectual Property Rights
by Siu King Chung
In a utopia where resources can be easily transferred and distributed equally, the concept of property does not exist. Unfortunately, we live in a largely capitalist world where the power of the rich is characterised by the notion of 3property2, and maintained through technology, economics, politics, and education. Once one owns property, one has the right to use it. In this light, property can only be transferred through money. Property has exchange value. The more money one has, the more one can manipulate that property. The resources of this world are controlled by the logic of this order.
Read the article by Siu King Chung at http://www.icograda.org
__________________________________________
N E W I N O P I N I O N
Does your Association/Guild offer Certification?
Last week1s feature article prompted some discussions concerning Certification for professional graphic designers. It certainly offers professional designers some protection from unprofessional competition, but some associations have problems enforcing such a system in their community. We want to know if your association or guild offers you a possibility of obtaining a professional certificate or license to graphic designers.
Give your opinion and vote at http://www.icograda.org
-------------------
F R O M P R E V I O U S O P I N I O N
Is your Art director a Designer?
The results of a previous poll seemed to imply that a large percentage of you are not very happy with your collaboration with Art directors. We wanted to investigate this a bit further to find out possible reasons for your dissatisfaction.
The answers we received from show us that 50 percent of you work for an Art director who is not a designer. 36 percent of your Art directors are designers themselves, ad just 14 percent stated thet their Art directors have some design education. According to your answers, it seems that 50 percent of Art directors have poor or inadequate design education. Does this mean that their understanding of design leaves us a lot to wish for?
Is your Art director a Designer?
Yes 36%
He/She has some design education 14%
No 50%
________________________________________
P U B L I S H E R S ' C O R N E R :
25% off the regular subscription price to Applied Arts
C: Cindy Foss
T: + 1 416 510 0909 xt. 21
F: + 1 416 510 0913
E: subscribe@appliedartsmag.com
Icograda eNews readers can receive 25% off the regular subscription price to Applied Arts, Canada1s leading graphic arts magazine, targeting visual communicators (graphic designers, photographers, illustrators, art directors and creative directors) who work in both the traditional and new media. In six stunning issues per year, including the prestigious Awards Annual, Applied Arts instructs and inspires its readers by offering insight into the techniques and challenges behind outstanding design work from Canada and beyond. Articles in Applied Arts combine inspiring imagery with detailed and useful information: from advice on how to get optimal results with limited budgets and time, to step-by-step breakdowns of how successful design projects came to be.
-------------------
Print LIV:V
E: bruilvds@wxs.nl
Out of the Table of Contents: Special Print's Regional Design Annual 2001: the Far West, the Southwest, the Midwest, the South, the East, New York City,...
__________________________________________
A G E N D A
For more information and more events go to http://www.icograda.org at the Calendar section.
-------------------
4 > 5 April 2002
Achieving Design Recognition: The Strategy & the Message
Fern Davis Nissim, Principal, Integrated Marketing Source
C: Sheryl Lindsell-Roberts, Sheryl Lindsell-Roberts & Associates
W: http://www.dmi.org/dmi/html/education/seminars/adr.htm
Boston, MA, USA
In this era of brand awareness, many of the most profitable companies consider the message<ETH>both visual and verbal<ETH>their most effective sales tool. As a design professional, you play a critical role in the effective communication of that message. However, do you ever feel that your professional contribution is viewed as an expense rather than an investment? If so, learn to create a voice and image that projects credibility and value to high-level management. Develop techniques that demonstrate how your creative contribution has a positive impact on the bottom line. This seminar offers practical hands-on experiences you can take back to your office and apply immediately.
-------------------
4 > 5 April 2002
Jump Starting Your Experience Strategy
W: http://www.dmi.org/dmi/html/education/seminars/jsye.htm
Dave Norton, PhD., Vice President, Research and Experience Strategy, Yamamoto Moss
San Francisco, CA
You've nailed your brand strategy. What's next? Brands that do not live up to the experience they promise put themselves at risk of being commoditized. On the other hand, brands that truly deliver a memorable experience reap tremendous rewards in customer loyalty and premium value. The next step is defining your experience strategy. An experience strategy helps you define everything holistically; from how anticipation is built, to the most important interactions your customers have and the memories that they form. This seminar provides hands-on guidance to creating a more memorable experience for the customer.
-------------------
Deadline: 15 April 2002
Worth a Thousand Words
W: http://www.gallerystratford.on.ca
A major exhibition of theatre posters to be held next summer in Gallery Stratford (Ontario, Canada). Visit the Gallery Stratford website for complete info and a PDF call for entries.
-------------------
15 >17 April 2002
Design + Culture
Renaissance Eden Roc, Miami Beach, USA
C: Scott Crabtree
T: + 1 212 661 3500
E: scrabtree@iirusa.com
W: http://www.designandculture.org
__________________________________________
I C O G R A D A R E M I N D E R
(Icograda Events)
For more information on Icograda events and events endorsed by Icograda see the Calendar at: http://www.icograda.org
-------------------
13 > 14 March 2002
Icograda Regional Meeting
Icograda Regional Meeting
Vancouver, Canada
C: Icograda Secretariat
T: + 32 2 344 58 43
F: + 32 2 344 71 38
E: secretariat@icograda.org
W: http://www.icograda.org
-------------------
15 March 2002
Environs ' 002: Design Without Borders.
Icograda Design Perspectives Seminar
Vancouver, Canada
C: Icograda Secretariat
T: + 32 2 344 58 43
F: + 32 2 344 71 38
E: secretariat@icograda.org
W: http://www.icograda.org
-------------------
17 June 2002
Icograda Regional Meeting
Icograda Regional Meeting
Brno, Czech Republic
C: Icograda Secretariat
T: + 32 2 344 58 43
F: + 32 2 344 71 38
E: secretariat@icograda.org
W: http://www.icograda.org
-------------------
18 > 19 June 2002
Identity/Integrity
2002 Icograda International Conference
Brno, Czech Republic
C: Icograda Secretariat
T: + 32 2 344 58 43
F: + 32 2 344 71 38
E: secretariat@icograda.org
W: http://www.icograda.org
_______________________________________
I C O G R A D A I N Q U I R I E S
Thierry Van Kerm, Director
Icograda Secretariat
PO Box 5, Forest 2
B-1190 Brussels, Belgium
T: + 32 2 344 58 43
F: + 32 2 344 71 38
E: secretariat@icograda.org
W: http://www.icograda.org
----------------------
Contributions to Icograda eNews are welcomed.
Copy deadline for Icograda eNews 08/02 is 20 February 2002.
----------------------
Information contained in Icograda eNews may be used in publications or for re-transmission by Member Associations of Icograda. Every effort is made to ensure that information is correct at time of transmission but no responsibility is taken for error or omission. You may leave the list at any time by sending a "SIGNOFF ENEWS" command to LISTSERV@ICOGRADA.ORG. To send a command simply open a new e-mail message addressed to LISTSERV@ICOGRADA.ORG with the command "SIGNOFF ENEWS" as the body of the message. The subject line may be left blank.
__________________________________________
|
