We have turned the calendar page to the new millennium. Toeing the line for a new start, we look back at the design of the past hundred years, think over the general drift of design today, and reset the nature of design for the forthcoming era.

20th century design flowered from the soil of industrialization. The prevailing values were those of mass production, which, because it is premised on competition and stands against nature, in aesthetic terms can be viewed as "contrast." It leads to the dualism of superordinate vs. subordinate and good vs. bad. In the near past we witnessed ecological destruction, the threat of increasing inhumanity, and other negative effects. Thus, at this juncture, we are in search of ideals to straighten out these matters. Oullim seems a fitting new concept in design. It promises to tune nature, man, and machines and to harmonize east and west, north and south, as well as past, present, and future.

Oullim does not reject individuality. On the contrary, individuality contributes to forming the greater whole. In a world where all things are at rest together in great harmony, one individual does not impair another. There is dynamic equilibrium between "you" and "me." This opposition is merged into a greater whole in the overall melding of diversity.

Oullim knows no demarcation between the whole and the individual, nor between principle and substance. The spirit of Oullim emanates from putting on an equal footing man and man, man and nature, and all things and nature.

Oullim will be manifested in the course of pursuing harmony with a mind exquisitely balanced between openness and restraint and possessed of a deep understanding of all the lives around us. Oullim is the providence that generates the lives of all men abiding between heaven and earth. It is the very spirit of nature and of man. Design is the result of man in pursuit of perfect harmony of soul. Therefore the quintessence of design cannot but be the quintessence of nature.

Now, hoping to break off the contrasts that chained us in previous times, we sense that the Oullim spirit is the virtue that we should cultivate in the vineyard of new design.

ahn sang-soo
Chairman of Icograda Millennium Congress, Oullim 2000 Seoul

The theme of this international conference is creativity, the ability to create and market products that are unique in their concept, design and communication. Products that are different and superior, and which have a story to tell.

AGIdeas is celebrating its tenth anniversary as one of the premier arts events of today's creative community, with a conference for students and design professionals. Be informed, inspired and entertained by international leaders of graphic design, architecture, performance art, identity management, lighting design, painting, digital media, film, television, and much more.

Speakers List: Dana Arnett, James Brown, David Carson, Alan Chan Hong Kong, Mimmo Cozzollino, John Denton, George Gittoes, Ros Moriarty, The Attik, Jonathon Nolan, Dick Powell, Andrea Rauch, Ralph Schraivogel, Robyn Schremmer, Nathan Thompson, Michael Simons.

Competitions (for students ): Cato Partners Scholarship: The scholarship winner will receive an economy return ticket Melbourne -- London to attend the English Icograda student conference to be held in 2001. The scholarship will include $500 spending money, one weeks accommodation in a London Hotel over the conference period, London design Studio Visits, free tickets for the Icograda conference, the    Henrion evening cocktail party and a free night club ticket. (open to students only)

Sponsors Scholarship: The scholarship winner will receive an economy return ticket Melbourne --    Los Angeles to attend the AIGA (American Institute of Graphic Design) conference to be held in 2001. The scholarship will include $500 spending money, one weeks accommodation in a Los Angeles Hotel  over the conference period, Los Angeles design Studio Visits, free tickets for the  conference. (open to   students only).

Endorsed by Icograda

Endorsed by Icograda

Endorsed by Icograda

Endorsed by Icograda

Endorsed by Icograda

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