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by David Trewern
Following are some thoughts presented by a previous winner of
the AGDA Foundation Student Scholarship, David Trewern.
Traveling to the United States and Europe in 1995 under the AGDA student
scholarship has had an incredibly motivating effect on my career as a
graphic designer. The first thing that strikes you as a recently
graduated student, is that Australian designers and students are at a
standard that is comparable to the best on the planet. For some reason,
the average Australian design student just assumes that design students
in California, London and pretty much anywhere outside Australia, are by
default, producing work of a higher standard. Traveling overseas and
being exposed to the rest of the world gives you a different
perspective.
Being a foreigner can have it's advantages too. Walking into a design
studio in Melbourne with a folio can be a daunting experience. But for
some reason, walking into the Neville Brody Studio in London, or Studio
Archetype in San Francisco wasn't so bad. You feel when you are
traveling that you have nothing to lose, and the fact that you are from
another country makes you interesting, and makes your folio seem quite
refreshing.
Traveling on the AGDA student scholarship did a lot more than give me a
different perspective on Australian design. Exploring and understanding
the visual languages of other cultures helps you communicate better at
home, and exploring art and culture that cannot be explored in Australia
is invaluable.
In 1995 I was in the San Francisco offices of Studio Archetype, looking
at this strange new thing called the 'Internet' for the first time. From
a pure design point of view, it looked like a pretty restrictive medium
but to be able to search and explore material, physically housed in
different parts of the world seemed pretty exciting. I visited 3
companies in San Francisco - all of them buzzing with excitement over
the Internet.
What I didn't realise at the time, was that I was in San Francisco -
mother of the world wide web, exactly one month before Netscape floated
on the Stock exchange, and the Internet explosion began.
Returning home after a trip like this is the best part of all. I felt as
if I had seen the future, but at the same time, I knew that I (and my
contemporaries) had skills that could compete on a global scale. And I
knew that competing from Australia was as good a place as any. Quite
empowering.
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