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by Evangeline Thai
At present, it is drawing towards that dreaded time when goodbyes are
said all round. I know that I will be receiving a review from my mentor
on my last day here, which will be August 14th. But, I do realise that
in the time I have been here, I have not really shared with all of you
guys, back home, what an intern actually does around here.
Basically, an intern is scheduled or booked by a designer for a variety
of tasks ranging from menial duties like mounting and binding to actual
design tasks, like putting a design concept forward for an identity, or
logo refinements. Even when involved at mounting and binding, it is
still a remarkable experience because Landor has a set standard of
presentation which is strictly adhered to.
In cases like these, there is just an importance set on attention to
details, as say, when designing a corporate identity or comping out a
mock chip bag for Fritolay, and such like.
These are also great opportunities to observe and learn from senior
designers in the company. Furthermore, when involved in production work
such as creating a mock version of a product for the Brand Identity and
Packaging department, there is a need to render the product as
realistically as possible, considering the fact that minor details could
distract clients, and misrepresent how a final product will look.
Attention to colours are similarly important in the
mock-up stages. There are times when the in-house 'fiery' printers or
the giant plotters are not able to reproduce the desired colours for a
job. In such cases, the job is sent out to be screen-printed, or by
whatever other means, to achieve the desired colours.
Interns are also solicited to do design refinements on a rough concept
and to prepare a concept to final art stage. Occassionally, an intern
may also be lucky enough to be given the responsibility to design to a
brief, as I have had a few opportunities to do. It is definitely
understandable that much design responsibility cannot be placed upon the
interns, as basically, speaking, we have to work our way up the ladder
and prove our competence. Moreover, much of the nature of the work
around here require an extensive experience to be able to work from
conceptual stages to the implementation stages. Nonetheless, just being
here certainly have afforded us all a great opportunity to be guided
through the processes, via observation.
I am truly thankful for the opportunity that I have had in being a part
of the Landor family, and I want to thank all of you back home from AGDA
and ISS who have made it possible for me to be here and to learn the
things that I have learnt.
Goodbye for now,
Evangeline evangeline_thai@landor.com
Want a chance at the type of experience that Evangeline has had (not
necessarily with Landor, or in the US - who knows where!)? Then think
about submitting a scholarship application to the AGDA ISS Fellowship
AGDA ISS Fellowship - Extension!, which has just had the due date extended
from August 31 to October 31.
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