Installment#4 (12/7/98)

Time certainly does not take away even the edge of excitement that I feel, simply by being at Landor. I've been a part of the Landor family for a month-and-a-half, now, and each day, I learn something new and fascinating about Landor which impresses me no end. And each day, I find my respect for this company growing by leaps and bounds.

For one thing, I am slowly discovering the extent and diversity of the work that Landor do for hundreds of companies that operate regionally, nationally and internationally. In one basic year alone, Landor takes on works from virtually every continent in the world, across dozens of industries.

Identities which we are prone to take for granted because we know them so well - because they form a sort of backdrop to our daily existence... well, most of these are born at Landor.

There are the identities for EVIAN, LEVI'S, DORITOS, GATORADE, 7-UP, FEDEX, WWF, MERCEDES BENZ; the identites for NAGANO WINTER OLYMPICS, ATLANTA CENTENNIAL OLYMPIC GAMES, SHELL, SINGAPORE AIRLINES... Well, that's just to name a few.

And seeing as Landor has many offices across the globe, with full-service design offices in the Americas, Asia and Europe, offering clients a multifaceted, multicultural perspective, the means of communication that Landorians adopt have to be fairly sophisticated. For example, ideas, concepts and all communications are carried via the e-mail system. E-mail is great, mainly because of the time differences between countries across the world; moreover, it is also a lot easier to manage a long communication composed of intelligent instructions. Nonetheless, for more critical situations, of which there are many, phones and faxes are also utilised.

Work is also transported using a network of express couriers, planes, etc. to the various Landor offices that are working on the same project. And they use these services a lot. At present, the idea of using planes to transport work across the country or countries (at the kind of frequency in which they are used) is still making my jaw drop!

Cheerio you all,

Evangeline.

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